Craft labor is arguably the backbone of any given project. And as that labor pool constricts, recruiting, cultivating, and retaining this specialized workforce is more important than ever. That said, a couple sure ways to bring together any group of people is to highlight their value and showcase their efforts. This is where I come in. I’ve been telling stories with my camera for two decades. But what I do has much more to do with people than it does photographs. My job is to bring out personality. Full stop. I don’t care if you’re a one-eyed, one-horned flying purple people-eater. If you’re human, you should find a connection to my work. But you still have to help me understand how you get that whole operation off the ground.
People will stand in line to tell you why something isn’t about you.
That’s a solid argument in many situations. Like in the cockpit, or the operating room. But I’m not saving lives, or building rockets. It’s simple, really. When it comes to executive portraits, it really is all about you.
The test is when your friends and family see the photos. Do they see your personality, or wonder what you were thinking. If you’ve trusted the right people, it’s the former rather than the latter.