Simply Simpatico

drexel_btsI’ve always been a big fan of things that flow, move, and function; things that just work. I give much weight to the words of thinkers like the late jazz bassist Charles Mingus: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” And I would add that when motivated and talented people set out with a common goal, let nothing stand in their way.

Those mantras hit home recently when the talented crew over at Agency Misfit asked me to collaborate on a campaign for Drexel University. The plan was straight-forward: Photograph a dozen hyper-busy business leaders over a two day period, and rock each and every shoot. Fortunately for me, I was just a cog in the machine. Everyone around me, to a person, knew exactly what to do and when to do it. The result was more than a photoshoot, it was a meeting of like minds hell bent on cutting through the noise and laying hands directly on the signal.

A beautiful, awesomely simple signal.

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